Joe Freshgoods has spent the better part of two decades building worlds through sneakers, apparel and storytelling. Now, he’s given those ideas a permanent space in his hometown. Just last week, the Chicago designer officially opened Every Now and Then, his first permanent retail space in the city’s West Town …
Touchland Asks the Hypebeast Cup Community: Which “Performance Body Spray” Matches Your Energy?
Touchland expanded its fragrance portfolio with the launch of its Performance Body Spray — a new collection made for life in motion. With four signature scents built to perform from your workout through your workday and beyond, Hypebeast Cup attendees got to share their thoughts on the new range. The …
Fear of God Stars Francisco Lindor in MLB Essentials Summer 2026 Campaign
Fear of God continues its ongoing dialogue between sport, culture and American style with the launch of the MLB Essentials Summer 2026 collection. Reinterpreting classic baseball heritage through Jerry Lorenzo’s signature modern lens, the drop captures the timeless connection between athletic tradition and contemporary streetwear. Fronting the campaign is New …
SATISFY Reconnects With Levi’s for a Second Climbing-Focused Capsule
1 of 6 2 of 6 3 of 6 4 of 6 5 of 6 6 of 6 SATISFY and Levi’s reunite for a second collaborative capsule focused on climbing heritage. The drop re-engineers durable denim with ergonomic paneling, lightweight performance fabrics, and technical hardware. Pieces balance mobility and utility …
What Went Down at Hypebeast Cup’s Closing Party with Depop
1 of 7 2 of 7 3 of 7 4 of 7 5 of 7 6 of 7 7 of 7 Hypebeast Cup’s monthlong pop-up in New York City was home to all things football and fashion – with Depop’s rotating Depop Clubhouse activation emphasizing the enduring connection between the …
What Went Down: Touchland Bridges Football & Fragrance Culture at Hypebeast Cup NYC
As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated …
The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?
Paris and Milan gave us our first breeze of SS27 menswear, and the season’s strongest trends are already in the air. As I filtered through dozens of shows and lookbooks, my overarching observation of the season was that the latest collections appear far more dialed into summer than what was …
New Arrivals From HBX: Fear of God Essentials
Shop now. 5 of 15 Cropped Relaxed Panelled Sweatshirt Shop Now 6 of 15 Cropped Relaxed Panelled Hoodie Shop Now 10 of 15 Campus 90’s Short Sleeve Tee Shop Now 11 of 15 Campus 90’s Long Sleeve Tee Shop Now 12 of 15 Suede Fleece Signature Modern Track Jacket Shop …
Marvel and HUF Reconnect for a ’90s-Inspired ‘Spider-Man’ Capsule
Marvel and HUF team up for a nostalgic 1990s ‘Spider-Man’ skate and streetwear capsule. Apparel includes web-embroidered work jackets, fleece hoodies, and graphic T-shirts. Available to shop now with prices ranging from $16 – $140 USD. HUF has teamed up with Marvel once again for an expansive Spider-Man collaborative capsule, …
Studio Nicholson Brings Its “Gallery-Meets-Residential” Store Concept To Beijing
Studio Nicholson opens a 158-square-meter flagship store in Beijing’s Taikoo Li Sanlitun. The residential-inspired layout blends raw travertine, cherry wood and Xinjiang stone. The space houses ready-to-wear, unisex capsules and accessories. Studio Nicholson has marked its Beijing debut with a new flagship store in Taikoo Li Sanlitun, one of the …