Givenchy Taps Juergen Teller for Sarah Burton’s First Men’s Campaign

Summary

• Photographer Juergen Teller shot Sarah Burton’s first Givenchy Men’s campaign ahead of the SS27 Paris Fashion Week.

• The lo-fi photos feature Don McCullin, Don Letts, and Danny Fox modeling tailored garments they personally selected.

Ahead of Sarah Burton’s first dedicated Givenchy Men’s presentation during Paris Fashion Week, the Creative Director enlisted photographer Juergen Teller to capture the campaign.

Casting photographer Sir Don McCullin, filmmaker Don Letts, and painter Danny Fox, the photos arrive in Teller’s signature style characterized by lo-fi quality and mundane settings. “They chose the suits they wanted to wear, or the embroidered outerwear piece, and it was a great process, very personal,” Burton shared with WWD.

Sir Don McCullin is pictured in a gray, double-breasted suit jacket with a patterned tie and brogue shoes, as well as a black double-breasted suit with square-toed shoes in another look. Artist Danny Fox is styled in a lustrous yellow coat and a collarless black suit, showcasing the different interpretations of tailoring we may see in the forthcoming presentation. Elsewhere, Don Letts wears the standout piece, a golden floral overcoat, and in an outdoor snap, he wears an all-white suit.

While Burton’s first Men’s presentation arrives in the SS27 season, the designer was appointed in September 2024, following Matthew M. Williams‘ departure. The milestone arrives as Michael Rider simultaneously presents his first dedicated Men’s Celine show on June 28.

Teller’s photos, captured across different locations in London, are set to debut on Paris’ billboards in alignment with the June 25 presentation. Stay tuned to Hypebeast for the latest updates from Paris Fashion Week SS27.