Bronny and Bryce James have officially unveiled matching, custom-made “Brother’s Keeper” chains to honor their lifelong bond
Designed by celebrity jeweler Greg Yuna and designer Rachel Goatley, the pieces feature two clasped gold hands suspended from a iced-out diamond chain
The sentimental drop comes as the brothers dominate two different levels of the game, with Bronny holding it down for the Los Angeles Lakers and Bryce rocking with the Arizona Wildcats
No matter where their respective basketball journeys take them, the bond between the James brothers remains completely unbreakable. Taking a timeout from the hardwood, Bronny and Bryce James have officially linked up to debut matching, custom-made jewelry pieces that are tearing up the timeline. Dubbed the “Brother’s Keeper” chains, the heavy-hitting ice was brought to life by legendary celebrity jeweler Greg Yuna and designer Rachel Goatley, serving as a permanent statement of unity for the sport’s most high-profile siblings.
Greg Yuna—frequently dubbed “The Cleanest” in luxury jewelry circles—is no stranger to crafting iconic pieces for the culture’s elite, and this link is no exception. Designed alongside Rachel Goatley, the centerpiece of each chain features two beautifully detailed, clasped gold hands hanging elegantly from a pristine diamond-flooded link.
The symbolic design serves as a direct nod to brotherhood and alignment. For an ultra-exclusive personal touch, the pieces also incorporate intricate, microscopic lettering etched near the wrists, representing a private message shared between the two. The piece features the clasped hands design which represents unity between the two brothers, adding a lasting symbol to that connection.
The jewelry serves as a massive cultural moment for the pair, who grew up together in the spotlight at the Sierra Canyon School in Los Angeles. Even though their paths have officially diverged—with Bronny playing alongside his father for the Los Angeles Lakers and Bryce entering his next chapter in college basketball with the Arizona Wildcats—the custom drip proves they are keeping each other grounded.
While custom ice between high-profile siblings isn’t entirely new in sports and entertainment, Yuna’s execution on this piece elevates it to an instant classic. Bronny has frequently spoken about passing down advice to his younger brother to ensure he never takes his opportunities for granted, and these matching “Brother’s Keeper” chains solidify that exact energy in 14-karat gold and VVS diamonds.
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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.
