Justin Bieber’s lifestyle and apparel brand SKYLRK is officially setting up a physical retail footprint in New York City
The upcoming temporary installation will host a five-day pop-up experience beginning mid-July
The launch marks a dual celebration for the artist’s one-year album anniversary and his upcoming sports performance
SKYLRK and founder Justin Bieber are officially heading to New York City to launch an exclusive five-day pop-up experience. Set to open its doors on July 16, 2026, the physical retail activation lands hot off the one-year anniversary of the release of his album SWAG and directly coincides with his upcoming FIFA World Cup Halftime show performance.
Located at 60 10th Ave, the temporary storefront will serve as an immersive, real-world hub for the label’s signature elevated streetwear aesthetic. While the exact product catalog and potential city-exclusive drop details have not been fully disclosed, the pop-up is expected to feature a curated selection of SKYLRK’s core apparel, cozy loungewear, and future-facing accessories. Each item in the retail space translates Bieber’s personal minimalist style and focus on premium material construction into a physical consumer experience.
The timing of the Manhattan activation amplifies a massive moment in the global pop icon’s career. With the physical footprint opening just days before Bieber takes the world stage for his highly anticipated FIFA World Cup Halftime show performance on July 19, the space bridges his musical achievements with his ongoing expansion into contemporary fashion. To accommodate the high volume of fans and fashion enthusiasts, the brick-and-mortar installation will maintain consistent operational hours throughout its limited five-day run, welcoming visitors daily from 10:00 AM until 8:00 PM. SKYLRK is also dropping a limited release run of its Magnetic Portable Speaker at Target Soho available in limited quantities starting on July 17.
The SKYLRK NYC Pop-Up Shop runs from July 16 to July 20, 2026, located at 60 10th Ave, New York, NY 10014.
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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.
