Touchland expanded its fragrance portfolio with the launch of its Performance Body Spray — a new collection made for life in motion. With four signature scents built to perform from your workout through your workday and beyond, Hypebeast Cup attendees got to share their thoughts on the new range.
The Performance Body Spray lineup was built entirely around functional, sensorial storytelling and formulated for both the body and hair. Total Serve delivered a woody-green hit of crisp green grass and a unique tennis ball accord, while Level Up dialed the intensity up a notch with a charged, woody-citrus blend of lemon zest and ginger. For a smoother transition, Power Play balanced fresh mandarin with sueded sage, and Cool Down settled the rotation with a grounding, woody-spicy mix of violet leaf and cedarwood.
Amidst the buzzing energy of football fandom at Hypebeast Cup, we took our beloved “Ask the Community” series over to the Touchland-led semi-finals watch party on July 15, capturing the raw reactions of partygoers as they tried the new scents. Attendees got the chance to pick out their favorite and found the exact scent mode to match their individual profile. Framed by the immersive community space in SoHo, rapid-fire fan reactions showcased the full breadth of the new assortment in real-time. Armed with a long-lasting, odor-eliminating formula with built-in skincare, the collection proved to be an effortless daily carry for anyone moving from the first plan to the next.
Touchland Performance Body Spray is out now via the brand’s official webstore and Sephora.
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Nico Gavino Associate Editor
Nico Gavino is a NYC-based writer with a focus on the intersection of pop culture and men’s style. He has written more than 1,000 articles on Hypebeast in the last 2 years, spanning industry news, interviews, and long-form pieces. Interviews include Takashi Murakami, Missy Elliot, and major designers like Simone Bellotti, Tremaine Emory, and Jack Carlson. Previously, Nico has been quoted in publications like Sourcing Journal and Fashionista, and acted as a trend advisory to notable names like Timberland. Deeply interested in aesthetics and subcultures, his articles tie emerging fashion currents to shifts in the wider cultural landscape.
