‘Final Fantasy X’ 25th Anniversary Collection launches via Daimaru Matsuzakaya with Square Enix.
Apparel and accessories feature character-inspired designs and immersive pop-up installations.
Available for a limited time, priced around $10 – $244 USD.
In celebration of the 25th anniversary of Final Fantasy X, Japanese department store group Daimaru Matsuzakaya has partnered with Square Enix to launch a commemorative capsule collection. Bridging the iconic role-playing game’s rich world of Spira with modern Japanese craftsmanship, the special project delivers a range of apparel and lifestyle goods.
The apparel lineup comprises staple pieces such as varsity jackets, graphic tees, hoodies and light outerwear, incorporated with designs that pay homage to characters like Tidus, Yuna, Auron and Kimahri. Accessories expand the range with co-branded bags, caps, backpacks and collectible key rings, each designed to capture the emotional resonance of the game while remaining wearable and functional.
A special pop-up within Daimaru Matsuzakaya department stores, recreating iconic settings from Final Fantasy X to enhance the shopping experience. The collection will be available for a limited time at select Daimaru Matsuzakaya locations and online, with prices ranging from ¥1,540 – ¥38,500 JPY (approx. $10 – $244 USD).
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Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.
