Norse Projects has presented its Autumn/Winter 2026 collection through a campaign shot in Heatherhill Denmark
Captured by Billy Barraclough the editorial highlights the relationship between classic Danish architecture and the coastal environment
The range blends heritage and innovative fabrics designed for both city and countryside environments
Norse Projects has officially unveiled its Fall/Winter 2026 collection, showcasing the new seasonal range through a visual campaign set in Heatherhill, Zealand, Denmark. Photographed by Billy Barraclough, the editorial frames the Copenhagen-based label’s utilitarian design ethos against preserved coastal slopes and glacial terrain.
Set among the peaks, valleys, and seaside cliffs of the northern Zealand nature reserve, the campaign highlights the dialogue between the natural world and the built environment. Featuring a coastal property built with classic Danish materials that integrate seamlessly into the surrounding landscape, the visuals mirror the brand’s ongoing commitment to functional, environment-aware design.
The collection itself combines heritage textiles with modern technical innovations. Engineered to withstand exposed weather conditions along the coast while remaining tailored for daily urban wear, the garments adhere to the brand’s founding maxim: “Created for Life — Good for All Seasons.”
The Norse Projects FW26 collection will roll out during the Autumn/Winter 2026 season.
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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.
