1 of 2
2 of 2
adidas Originals announces “adidas Originals by JENNIE,” moving the BLACKPINK star from global ambassador to a collaborator.
The minimal visual features JENNIE dancing in a tracksuit jacket, high-waisted shorts and heel-less dance socks.
The full collaborative collection is set for a grand reveal on September 1, 2026.
adidas Originals has officially teased an upcoming collaboration with JENNIE of BLACKPINK, signaling a major transition from her long-standing role as a brand ambassador to a hands-on co-creator.
Having previously fronted major global campaigns for the Three Stripes, such as the Spring 2026 campaign and high-profile partnerships with CLOT by Edison Chen, JENNIE’s influence on the brand’s lifestyle presence is well established. This new sub-label format, hinted under the title of adidas Originals by JENNIE, marks her first official design-led collection with the sportswear giant.
The teaser itself is minimal yet impactful, featuring JENNIE dancing against a black backdrop, dressed in a monochromatic outfit comprising a tracksuit jacket, high-waisted bodycon shorts and heel-less, toe-less dance socks. According to the brand, the full adidas Originals by JENNIE collection is slated for a grand reveal on September 1, 2026.
