PLEASURES launches its Fall 2026 collection, blending familiar subcultural elements with raw, modern layering pieces.
The campaign, shot on location in Hong Kong, takes on a photojournal-like style.
Available now via the brand, the collection features textured outerwear, tactile knitwear, relaxed denim and signature graphic apparel.
PLEASURES‘ Fall 2026 collection, titled “Somewhere In Between,” is conceptually centered around the tension between the familiar and the unknown. The lineup spans outerwear, knitwear, denim, headwear, and graphic-driven pieces, blending textures and patterns into silhouettes that feel both raw and understated. Designed for versatility in shifting climates, the collection is grounded in muted neutrals and darker tones, encouraging natural layering throughout the season.
Photographed across Hong Kong, the accompanying lookbook adopts a photojournal-style approach, following models dressed in the collection in authentic everyday settings — from bustling neighborhood streets and local markets to quiet transitional moments. This visual narrative reinforces the brand’s ethos of embedding fashion within lived experience, presenting garments not as staged objects but as part of real urban life.
The PLEASURES Fall 2026 collection is currently available to shop via the brand’s website and select global retailers.
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Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.
